Contemporary strategy analysis /

Grant, Robert M., 1948-,

Contemporary strategy analysis / Robert M. Grant. - Ninth Edition. - xiii, 458 pages : illustrations ; 25 cm.

Revised edition of the author's Contemporary strategy analysis, 2013. Includes index.

Preface to eighth edition -- Guide to web resources -- Introduction -- The concept of strategy -- The tools of strategy analysis -- Goals, values, and performance -- Industry analysis : the fundamentals -- Further topics in industry and competitive analysis -- Analyzing resources and capabilities -- Organization structure and management systems : the fundamentals of strategy implementation -- Business strategy and the quest for competitive advantage -- The sources and dimensions of competitive advantage -- Industry evolution and strategic change -- Technology-based industries and the management of innovation -- Competitive advantage in mature industries -- Corporate strategy -- Vertical integration and the scope of the firm -- Global strategy and the multinational corporation -- Diversifi cation strategy -- Implementing corporate strategy : managing the multibusiness firm -- External growth strategies: mergers, acquisitions, and alliances -- Current trends in strategic management -- Cases to accompany contemporary strategy analysis, eighth edition -- Glossary -- Index.

9781119120834 RM 537.29


Strategic planning.

Contact Us

Perpustakaan Tun Seri Lanang, Universiti Kebangsaan Malaysia
43600 Bangi, Selangor Darul Ehsan,Malaysia
+603-89213446 – Consultation Services
019-2045652 – Telegram/Whatsapp
Email: helpdeskptsl@ukm.edu.my

Copyright ©The National University of Malaysia Library