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Strategic customer management : integrating relationship marketing and CRM /

Payne, Adrian.

Strategic customer management : integrating relationship marketing and CRM / Adrian Payne, Pennie Frow. - Cambridge, UK : Cambridge University Press, 2013. - xvi, 529 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9781107014961 (hbk.) RM387.00 1107014964 (hbk.) 9781107649224 (pbk.) 1107649226 (pbk.)

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