Competitive marketing in tourism [videorecording] /
Competitive marketing in tourism [videorecording] /
Video Education Australasia
- Bendigo, Vic. : Video Education Australasia, 2009
- 1 videodisc (27 min.) : sd., col., ; 4 3/4 in.
Executive producer, Simon Garner Executive producer, Simon Garner
Voice over : Adam Mattaliano
A case study of Mt Hotham resort in the Victorian Alps as an illustration of how branding and marketing influences the way people make tourism decisions
Subtitle available in English
RM 539.32
Tourism--Marketing--Australia--Alpine regions (Vic.)
Interpersonal relations
Hospitality industry--Employees.
Executive producer, Simon Garner Executive producer, Simon Garner
Voice over : Adam Mattaliano
A case study of Mt Hotham resort in the Victorian Alps as an illustration of how branding and marketing influences the way people make tourism decisions
Subtitle available in English
RM 539.32
Tourism--Marketing--Australia--Alpine regions (Vic.)
Interpersonal relations
Hospitality industry--Employees.