Marketing's 4 Ps
Marketing's 4 Ps [videorecording] :
Marketing's four Ps the consumer angle [videorecording] :
producer, Judy Jennings ; writers, Kari McCarthy, Jeffrey Schrank ; director, Kirk Fagerland
- Chicago, Ill. : Learning Seed, 2009
- 1 videodisc (25 min.) : sd., col. ; 4 3/4 in.
Title from title screen The teaching guide for this program is available at www.learning seed.com
Editor, Bill Killian Editor, Bill Killian
Students learn the traditional four Ps of marketing strategy -- product, place, price and promotion; and more importantly, how a focus consumer is at the core of them all, or should be
DVD Format
With English subtitle
1557405360 RM 348.48
Marketing
Consumer behavior
Title from title screen The teaching guide for this program is available at www.learning seed.com
Editor, Bill Killian Editor, Bill Killian
Students learn the traditional four Ps of marketing strategy -- product, place, price and promotion; and more importantly, how a focus consumer is at the core of them all, or should be
DVD Format
With English subtitle
1557405360 RM 348.48
Marketing
Consumer behavior