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| 008 | 981208s1991 xxua 000 0 eng | ||
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_a201103101614 _bzaina _c200406170956 _dbedah _y08-18-1999 _zload |
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| 090 | _aHF5814.F57 1991 | ||
| 090 |
_aHF5814 _b.F57 1991 |
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| 100 | 1 | _aFletcher, Alan D. | |
| 245 | 1 | 0 |
_aFundamentals of advertising research / _cAlan D. Fletcher, Thomas A. Bowers |
| 250 | _a4th ed. | ||
| 260 |
_aBelmont, Ca. : _bWadsworth Publishing Co., _c1991 |
||
| 300 |
_a364 p. : _bill. ; _c24 cm. |
||
| 650 | 0 |
_aAdvertising _xResearch |
|
| 700 | 1 | _aBowers, Thomas A. | |
| 907 |
_a.b10826282 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5814.F57 1991 |
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| 990 | _amur | ||
| 991 | _aFakulti Sains Kemasyarakatan dan Kemanusiaan | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxu _y0 _z.b10826282 |
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| 999 |
_c84479 _d84479 |
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