000			01320nam a2200349 a 4500
005			20250930145339.0
008			130906s2013 nyua b 001 0 eng
010			_a2012-016995
020			_a9780415899291 (hbk.)
020			_a9780415899284 (pbk.) _cRM228.11
039		9	_a201401201800 _bzabidah _c201401091512 _dfakrul _y09-06-2013 _zfakrul
090			_aHF5415.2.W73 2013
090			_aHF5415.2 _b.W73 2013
245	0	4	_aThe essentials of marketing research / _cLawrence S. Silver ... [et al.].
250			_a3rd ed.
260			_aNew York : _bRoutledge, _c2013.
300			_ax, 362 p. : _bill. ; _c27 cm.
500			_aRev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed.
500			_aWrenn's name appear first on the earlier edition.
504			_aIncludes bibliographical references and index.
650		0	_aMarketing research. _960390
650		0	_aMarketing research _vCase studies.
700	1		_aSilver, Lawrence S., _d1948-
700	1		_aWrenn, Bruce. _tMarketing research.
907			_a.b15718700 _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kHF5415.2.W73 2013
914			_avtls003539032
990			_aza
991			_aFakulti Sains Sosial & Kemanusiaan
998			_at _b2013-06-09 _cm _da _feng _gnyu _y0 _z.b15718700
999			_c683427 _d683427