000			02897cam a2200277 i 4500
008			240725s2024 sz a o 000 0 eng d
020			_a9783031509384 _qhardback _cRM1,234.95
090			_aHF5415.5 _b.A748 3
245	0	0	_aArtificial intelligence (AI) and customer social responsibility (CSR) / _cReem Khamis Hamdan, Amina Buallay, editors
264		1	_aCham : _bSpringer, _c2024
300			_axvi, 1126 pages : _billustrations _c22cm
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
520			_aThe impact of artificial intelligence (AI) on business and society has been significant, with the incorporation of AI technologies such as robots, facial recognition, algorithms, and natural language processing into business leading to both corporate benefits and potential challenges for stakeholders. The question of how to engage in responsible business practices in the era of AI is an important one, and there is a need for more research on the relationship between AI and corporate social responsibility (CSR). As AI becomes more prevalent, there is a growing focus on the ethical implications of AI and the potential for AI to perpetuate biases or to displace human workers. CSR initiatives can include considerations of ethical AI in the development and use of AI systems. AI has the potential to solve many global challenges and improve people's lives, but it can also have negative consequences if not developed and used responsibly. CSR initiatives can focus on the social impact of AI, including efforts to ensure that the benefits of AI are distributed fairly and that AI is used for the common good. CSR initiatives often involve engaging with stakeholders, including employees, customers, and communities, to understand their needs and concerns and to ensure that their interests are taken into account. This can include engaging with stakeholders about the use of AI in the organization and its potential impacts The adoption of AI in business is changing many aspects of doing business in a socially responsible manner, and there is a need to examine the potential unethical behaviors and novel ways of engaging in CSR that may arise. This book aims to focus on AI and CSR, and to advance our understanding of the role of AI in organizations and the literature on CSR by assembling high-quality papers with a strong connection between theory and practice
650		0	_aArtificial intelligence.
650		0	_aCustomer relation _xData processing.
700	1		_aHamdan, Reem Khamis, _eeditor
700	1		_aBuallay, Amina, _eeditor
907			_a.b17045320 _b2025-01-10 _c2024-09-23
942			_c01 _n0 _kHF5415.5 .A748 3
949			_o600001046 (j. 1), 600001047 (j. 2)
990			_azsz
991			_aFakulti Sains dan Teknologi Maklumat
998			_al _b2024-09-23 _cm _da _feng _gsz _y0 _z.b17045320
999			_c671165 _d671165