000 02262nam a22003618i 4500
001 CR9781316178942
005 20250919142040.0
006 m|||||o||d||||||||
007 cr||||||||||||
008 141103s2015||||enk o ||1 0|eng|d
020 _a9781316178942 (ebook)
020 _z9781107100398 (hardback)
020 _z9781107496507 (paperback)
040 _aUkCbUP
_beng
_erda
_cUkCbUP
050 0 0 _aBF456.R2
_bD677 2015
082 0 0 _a808.001/9
_223
100 1 _aDouglas, J. Yellowlees,
_d1962-
_eauthor.
245 1 4 _aThe reader's brain :
_bhow neuroscience can make you a better writer /
_cYellowlees Douglas, Ph.D. Clinical and Translational Science Institute and Center for Management Communication University of Florida.
264 1 _aCambridge :
_bCambridge University Press,
_c2015.
300 _a1 online resource (219 pages) :
_bdigital, PDF file(s).
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
500 _aTitle from publisher's bibliographic system (viewed on 05 Oct 2015).
520 _aHave you ever found yourself re-reading the same sentence four or five times and thought'I should get more sleep'? Are you clueless as to why one paragraph just seems to'flow' while you simply can't recall the contents of another? Guess what: you are not alone. Even the best writers fail to grasp why their writing works. The Reader's Brain is the first science-based guide to writing, employing cutting-edge research on how our minds process written language, to ensure your writing can be read quickly, assimilated easily, and recalled precisely - exactly what we need to transform anyone into a highly effective writer. Using the 5Cs - clarity, continuity, coherence, concision, and cadence - this book combines irreverent humour with easy-to-follow principles that will make readers perceive your sentences, paragraphs, and documents to be clear, concise, and effective.
650 0 _aReading
_xPsychology.
776 0 8 _iPrint version:
_z9781107100398
856 4 0 _uhttps://doi.org/10.1017/CBO9781316178942
907 _a.b16844166
_b2020-12-22
_c2020-12-22
942 _n0
998 _a1
_b2020-12-22
_cm
_da
_feng
_genk
_y0
_z.b16844166
999 _c651760
_d651760