000 03093cam a22003618i 4500
008 191205s2020 enk o 001 0 eng
020 _a9781138337824
_q(hardback)
_cRM168.54 (PTSL)
040 _aDLC
_beng
_cDLC
_erda
_dUKM
_erda
043 _ae-uk---
090 _aHD6054.4.G7
_b.S639
100 1 _aSmythe, John,
_d1951-
_eauthor.
245 1 0 _aFemale entrepreneurs :
_bthe secrets of their success /
_cJohn Smythe and Ruth Saunders.
264 1 _aNew York, NY :
_bRoutledge,
_c2020.
264 4 _c©2020.
300 _axiii, 301 pages ;
_c24 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
500 _aIncludes index.
520 _a'The comparative numbers between male- and female-led start-ups is stark. Ninety-one percent of venture capital money continues to fund businesses founded solely by men, with only one percent of venture capital money invested in businesses founded solely by women. Being a woman entrepreneur is not the preserve of wonder woman. It's for every woman who wants to make it happen. Female Entrepreneurs: The Secrets of Their Success encourages every woman who has dreamt of being an entrepreneur but hasn't yet taken the leap to take the first steps towards realising her dreams - as well as every woman who has not yet thought about running her own business to consider it. Additionally, it encourages the Government and the corporate world to recognise and embrace the huge value that female entrepreneurs bring to our society and economy. John Smythe and Ruth Saunders reveal the secrets of the success of fifty-two female entrepreneurs. They outline wisdom and insights to inspire budding entrepreneurs to take the leap and offer practical advice on what to think about when setting your business up for success as well as when considering whether to scale. They also provide top tips on how to play to women's inherent strengths and avoid the weaknesses women face - as well as how to stay sane and enjoy the journey. This practical, unique guide provides the encouragement, support and motivation any aspiring female entrepreneur could need to make those first steps towards the realisation of their ambitions. John Smythe and Ruth Saunders are both entrepreneurs themselves and regularly advise start-ups on how to launch and scale up for growth'--
_cProvided by publisher.
650 0 _aBusinesswomen
_zGreat Britain
_vCase studies.
650 0 _aEntrepreneurship
_zGreat Britain
_vCase studies.
650 0 _aWomen-owned business enterprises
_zGreat Britain
_vCase studies.
650 0 _aSuccess in business
_zGreat Britain
_vCase studies.
700 1 _aSaunders, Ruth
_c(Marketing consultant),
_eauthor.
907 _a.b1682880x
_b2021-12-11
_c2020-09-04
942 _c01
_n0
_kHD6054.4.G7 .S639
949 _o101013191
990 _aros
991 _aFakulti Ekonomi dan Pengurusan
998 _at
_b2020-09-04
_cm
_da
_feng
_genk
_y0
_z.b1682880x
999 _c650255
_d650255