| 000 | 01883nam a22003858i 4500 | ||
|---|---|---|---|
| 005 | 20250930142806.0 | ||
| 008 | 190318s2019 nyu i 001 0 eng | ||
| 020 |
_a9781138583672 _cRM 596.20 |
||
| 039 | 9 |
_a201905151543 _bhaiyati _c201905151543 _dhaiyati _c201905080953 _dmurni _y03-18-2019 _zmurni |
|
| 040 |
_aDLC _beng _erda _cDLC _dUKM _erda |
||
| 042 | _apcc | ||
| 090 | _aHC79.I55A554 | ||
| 090 |
_aHC79.I55 _bA554 |
||
| 100 | 1 |
_aAllen, Jonathan P., _eauthor. |
|
| 245 | 1 | 0 |
_aDigital entrepreneurship / _cJonathan P. Allen. |
| 263 | _a1904 | ||
| 264 | 1 |
_aNew York : _bRoutledge, _c2019. |
|
| 300 |
_ax, 249 pages ; _c24 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 500 | _aIncludes index. | ||
| 505 | 0 | _aPreface -- Digital entrepreneurship: new opportunities and challenges -- Choosing a digital business idea -- Creating a digital business design -- Building a business prototype -- Digital content for business -- Business prototype look and feel -- Business prototype features -- Web analytics -- Creating and tracking business goals -- Usability and customer experience -- Customer acquisition in a digital world -- Digital business experiments -- Launching a new digital business venture -- Key terms -- Appendices -- Index. | |
| 650 | 0 |
_aInformation technology _xEconomic aspects. |
|
| 650 | 0 |
_aEntrepreneurship. _959663 |
|
| 650 | 0 | _aInternet service providers. | |
| 650 | 0 | _aNew business enterprises. | |
| 907 |
_a.b16700077 _b2019-11-12 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHC79.I55A554 |
||
| 914 | _avtls003645436 | ||
| 991 | _aUKM- Graduate School Bussiness | ||
| 998 |
_at _b2019-05-03 _cm _da _feng _gnyu _y0 _z.b16700077 |
||
| 999 |
_c638042 _d638042 |
||