| 000 | 02958nam a22004697i 4500 | ||
|---|---|---|---|
| 005 | 20250930142331.0 | ||
| 008 | 180531t20182018caua b 001 0 eng d | ||
| 020 | _a1446294366 | ||
| 020 |
_a9781446294369 _q(Paperback) _cRM241.59 |
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| 020 |
_a9781446294352 _q(Hardcover) |
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| 020 |
_a1446294358 _qHardcover |
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| 039 | 9 |
_a201809201243 _brahah _c201809031530 _dros _y05-31-2018 _zbinar |
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| 040 |
_aYDX _beng _cYDX _erda _dNLMAA _dLTSCA _dLSD _dBDX _dOCLCF _dNGU _dCHVBK _dOCLCO _dDLC _dUKM _erda |
||
| 090 | _aHF5415.2.B469 | ||
| 090 |
_aHF5415.2 _b.B469 |
||
| 100 | 1 |
_aBenzo, Riccardo _eauthor. |
|
| 245 | 1 | 0 |
_aMarkering research : _bplanning, process, practice / _cRiccardo Benzo, Marwa G. Mohsen, Chahid Fourali |
| 264 | 1 |
_aLos Angeles : _bSAGE, _c2018. |
|
| 264 | 4 | _c©2018. | |
| 300 |
_axiv, 410 pages : _bcolor illustrations ; _c26 cm. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 500 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | 0 |
_gPart I: _tSetting up marketing research. _g1. _tIntroduction: adding value with marketing research ; _g2. _tIdentifying marketing-related (business) issues ; _g3. _tSecondary research: facts and theory -- _gPart II: _tPlanning marketing research. _g4. _tConceptualising research: from secondary to primary research ; _g5. _tMarketing research designs ; _g6. _tSampling -- _gPart III: _tQualitative research in marketing. _g7. _tQualitative research methods: elements of a good design ; _g8. _tDetermining a robust qualitative research approach: reviewing the methodological and data-gathering options ; _g9. _tThe merits of mixed design research methodology: illustration through action research and case studies ; _g10. _tFrom theory to practice: illustrating the qualitative research process -- _gPart IV: _tQuantitative research in marketing. _g11. _tHypothesis building and testing ; _g12. _tQuantitative research methodology ; _g13. _tQuestionnaire design and data preparation for analysis ; _g14. _tData analysis using descriptive and inferential statistics -- _gPart V: Reporting marketing research. _g15. _tDiscussing findings, drawing recommendations and conclusions: writing the research paper. |
| 650 | 0 |
_aMarketing research. _960390 |
|
| 650 | 7 |
_aMarketing research. _2fast _0(OCoLC)fst01010284 _960390 |
|
| 650 | 7 |
_aMarktforschung _2gnd |
|
| 650 | 7 |
_aQualitative Methode _2gnd |
|
| 650 | 7 |
_aQuantitative Methode _2gnd |
|
| 700 | 1 |
_aMohsen, Marwa G., _eauthor. |
|
| 700 | 1 |
_aFourali, Chahid, _eauthor. |
|
| 856 | 4 | 2 |
_3Companion website _uhttps://study.sagepub.com/benzo |
| 907 |
_a.b16594721 _b2019-11-12 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.2.B469 |
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| 914 | _avtls003634614 | ||
| 990 | _arm. | ||
| 991 | _aUKM-GSB | ||
| 998 |
_at _b2018-05-05 _cm _da _feng _gcau _y0 _z.b16594721 |
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| 999 |
_c627861 _d627861 |
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