| 000 | 02312nam a2200409 i 4500 | ||
|---|---|---|---|
| 005 | 20250919091012.0 | ||
| 008 | 170621t19991999ilum f a001 0 eng d | ||
| 020 |
_a0844202886 _qpaperback |
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| 020 |
_a9780844202884 _qpaperback |
||
| 020 |
_a0658002481 _qpaperback _cHadiah |
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| 020 |
_a9780658002489 _qpaperback |
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| 039 | 9 |
_a201709200906 _blan _y06-21-2017 _zrasyilla |
|
| 040 |
_aDLC _beng _cDLC _dUKM _dLVB _dWIR _dZHY _dUOI _dNLGGC _dBAKER _dBTCTA _dYDXCP _dUKV3G _dCNARC _dOCLCF _dOCLCQ _dOCLCO _dOCL _dUtOrBLW _dUKM _erda |
||
| 090 | _aH61.28.E398 | ||
| 090 |
_aH61.28 _b.E398 |
||
| 100 | 1 |
_aEdmunds, Holly. _eauthor. |
|
| 245 | 1 | 4 |
_aThe focus group research handbook / _cHolly Edmunds. |
| 264 | 1 |
_aLincolnwood, Ill. : _bNTC Business Books, _c[1999]. |
|
| 264 | 4 | _c©1999. | |
| 300 |
_ax, 276 pages : _billustrations ; _c24 cm. |
||
| 336 |
_atext _2rdacontent. |
||
| 337 |
_aunmediated _2rdamedia. |
||
| 338 |
_avolume _2rdacarrier. |
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| 500 | _aAt head of title : American Marketing Association. | ||
| 500 | _aIncludes index. | ||
| 505 |
_tFocus groups -- _tDesigning a focus group study -- _tFacility issues -- _tFocus group moderation -- _tFocus group evaluation -- _tPros and cons of doing it yourself -- _tOther focus group situations -- _tEthics in focus group research. |
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| 520 | 1 | _a'The Focus Group Research Handbook is a comprehensive guide to contracting with a market research vendor to create a customized focus group study for your business or organization. Author Holly Edmunds thoroughly explains and simplifies the methodology of focus group studies and comprehensively outlines the steps you need to follow to implement and then analyze focus group research. From designing research vendor questionnaires to selecting an effective moderator, from analyzing results to turning those results into workplace gains, this book will provide you with all the tools and tips you'll need to simplify the focus group process.'--Jacket. | |
| 650 | 0 |
_aFocus groups _vHandbooks, manuals, etc. |
|
| 710 | 2 | _aAmerican Marketing Association. | |
| 907 |
_a.b16488933 _b2022-04-29 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kH61.28.E398 |
||
| 914 | _avtls003623558 | ||
| 990 | _arab | ||
| 991 | _aFakulti Sains Sosial dan Kemanusiaan | ||
| 998 |
_at _b2017-08-06 _cm _da _feng _gilu _y0 _z.b16488933 |
||
| 999 |
_c621949 _d621949 |
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