000			02032nam a2200373 i 4500
005			20250919011709.0
008			160405t20152015njua bi 001 0 eng
020			_a9789814641364 _qhardback _cRM 603.17
039		9	_a201606131014 _bhaiyati _c201606031152 _dfakrul _y04-05-2016 _zfakrul
040			_aDLC _beng _cDLC _erda _dDLC _dUKM _erda
042			_apcc
090			_aHF5415.2.C437
090	0	0	_aHF5415.2 _b.C437
100	1		_aCharan, Ashok, _eauthor.
245	1	0	_aMarketing analytics : _ba practitioner's guide to marketing analytics and research methods / _cAshok Charan.
264		1	_aNew Jersey : _bWorld Scientific, _c2015.
264		4	_c©2015.
300			_axxiv, 694 pages : _bchiefly color illustrations ; _c23 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references (pages 675-680) and indexes.
505			_aBrand -- Brand and brand image -- Segmentation -- Brand equity -- Consumer -- Qualitative research -- Quantitative research -- Customer satisfaction and customer value -- Consumer panels -- Consumer analytics and big data -- Product -- New product development -- Product design -- Product validation -- Advertising -- How advertising works -- New media -- Digital marketing -- Advertising research -- Price and promotion -- Price -- Promotion -- Market mix modelling -- Retail -- Retail tracking -- Retail analytics -- Sales and distribution -- Category management -- References -- Subject index -- Company and product index -- People and place index.
650		0	_aMarketing research _xData processing.
650		0	_aQuantitative research.
907			_a.b16301730 _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kHF5415.2.C437
914			_avtls003603542
990			_anh
991			_aFakulti Ekonomi & Pengurusan
998			_at _b2016-05-04 _cm _da _feng _gnju _y0 _z.b16301730
999			_c607729 _d607729