000			03822nam a2200421 i 4500
005			20250919002942.0
008			150416s2014 nyu f 001 0 eng
020			_a9781591846338 _q(hardback) _cRM94.95
039		9	_a201506251536 _bhaiyati _c201506251534 _dhaiyati _c201506161142 _dhamudah _y04-16-2015 _zhamudah
040			_aDLC _beng _erda _cDLC _dBTCTA _dYDXCP _dBDX _dSINLB _dILC _dCDX _dOCLCF _dUKM _erda
090			_aHF5438.25.J368
090			_aHF5438.25 _b.J368
100	1		_aJantsch, John, _eauthor.
245	1	0	_aDuct tape selling : _bthink like a marketer, sell like a superstar / _cJohn Jantsch.
246	1	8	_ispine title : _bDuct tape selling.
264		1	_aNew York : _bPortfolio, _c[2014].
264		4	_c©2014
300			_a248 pages : _billustrations ; _c24 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
500			_aIncludes index.
505	0		_aIntroduction: Changing the context of selling -- Mind-set of the new sales guide. Listen perceptively ; Connect the community ; Define leads ; Find your value proposition ; Build a reputation ; Guide the sales journey ; Teaching sells -- Practices of the new sales guide. Create an expert platform ; Become an authority ; Mine networks ; Build your sales hourglass ; Finish the sale -- The world of the new sales coach. Change the channel ; Swallow the whistle ; Bridge the gap ; Find your method ; Rethink hiring ; Manage automation -- Conclusion.
520			_a' A new paradigm gives salespeople the tools to think and act more like successful marketers The art of selling has evolved tremendously over the last few years. Today's hectic pace demands that sales professionals rethink their strategies and practices. They must attract, teach, convert, serve, and measure while developing an individual brand that stands for trust and expertise. Now the popular author of Duct Tape Marketing teaches sales professionals how to apply the tactics of traditional marketing to their daily work. In Duct Tape Selling, salespeople will learn how to develop a marketing-based system to dramatically increase their effectiveness, stand above their competitors, and add value to their customer relationships. Jantsch flips the traditional business model-where marketers owned the message while sellers owned the relationships-on its head. These days, he argues, marketers must get better at relationships and sales must perfect the message and delivery'-- _cProvided by publisher.
520			_a'The popular author of Duct Tape Marketing teaches sales professionals how to apply the tactics of traditional marketing to their daily work. In Duct Tape Selling, salespeople will learn how to develop a marketing-based system to dramatically increase their effectiveness, stand above their competitors, and add value to their customer relationships. Jantsch flips the traditional business model--where marketers owned the message while sellers owned the relationships--on its head. These days, he argues, marketers must get better at relationships and sales must perfect the message and delivery'-- _cProvided by publisher.
650		0	_aSelling _vHandbooks, manuals, etc.
650		0	_aBranding (Marketing)
650		0	_aCustomer relations.
856	4	2	_3Cover image _uftp://ppftpuser:welcome@ftp01.penguingroup.com/Booksellers and Media/Covers/2008_2009_New_Covers/9781591846338.jpg
907			_a.b16122872 _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kHF5438.25.J368
914			_avtls003584077
990			_anh
991			_aFakulti Ekonomi dan Pengurusan
998			_at _b2015-03-04 _cm _da _feng _gnyu _y0 _z.b16122872
999			_c591212 _d591212