| 000 | 00930nam a2200289 a 4500 | ||
|---|---|---|---|
| 005 | 20250913093931.0 | ||
| 008 | 981208s1996 xxua 00 eng | ||
| 020 |
_a0133057151 _cRM183.48 |
||
| 039 | 9 |
_a200408140906 _bbedah _y08-18-1999 _zload |
|
| 090 | _aHF5823.A13 1996 | ||
| 090 | _aHF5823 | ||
| 100 | 1 | _aBatra, Rajeev | |
| 245 | 1 | 0 |
_aAdvertising management / _cRajeev Batra, John G. Myers, David A. Aaker |
| 250 | _a5th ed. | ||
| 260 |
_aUpper Saddle River, N. J. : _bPrentice-Hall, _c1996 |
||
| 300 |
_a754 p. : _bill. ; _c24 cm. |
||
| 500 | _aAaker's name appears first on the ealier edition | ||
| 650 | 0 |
_aAdvertising _xManagement |
|
| 700 | 1 | _aMyers, John G. | |
| 700 | 1 | _aAaker, David A. | |
| 907 |
_a.b10038395 _b2020-10-12 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5823.A13 1996 |
||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxu |
||
| 914 | _avtls000004077 | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 999 |
_c5879 _d5879 |
||