000 01394nam a2200325 a 4500
005 20250918231737.0
008 131009s2013 nyua b 001 0 eng
020 _a9780415676472 (hbk. : alk. paper)
020 _a9780415676489 (pbk. : alk. paper)
_cRM132.47
039 9 _a201311281502
_bzabidah
_c201311041026
_dzaina
_y10-09-2013
_zrahah
040 _aDLC
_cDLC
_dDLC
_dUKM
090 _aHD59.T495
090 _aHD59
_b.T495
100 1 _aTheaker, Alison.
245 1 4 _aThe public relations strategic toolkit :
_ban essential guide to successful public relations practice /
_cAlison Theaker and Heather Yaxley.
260 _aNew York, NY :
_bRoutledge,
_c2013.
300 _axiv, 386 p. :
_bill. ;
_c26 cm.
504 _aIncludes bibliographical references (p. [356]-374) and index.
650 0 _aCorporations
_xPublic relations.
650 0 _aBusiness communication.
700 1 _aYaxley, Heather,
_d1971-
907 _a.b15743962
_b2019-11-12
_c2019-11-12
942 _c01
_n0
_kHD59.T495
914 _avtls003541815
990 _azsz
991 _aFakulti Ekonomi dan Pengurusan
998 _at
_b2013-09-10
_cm
_da
_feng
_gnyu
_y0
_z.b15743962
999 _c554580
_d554580