| 000 | 01362nam a2200337 a 4500 | ||
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| 005 | 20250918231737.0 | ||
| 008 | 131009s2013 nyua b 001 0 eng | ||
| 020 |
_a9780415678612 (hbk.) _cRM484.22 |
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| 020 | _a9780415678629 (pbk.) | ||
| 039 | 9 |
_a201311281503 _bzabidah _c201311041013 _dzaina _y10-09-2013 _zrahah |
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| 040 |
_aDLC _cDLC _dDLC _dUKM |
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| 090 | _aHF5415.13.H367 | ||
| 090 |
_aHF5415.13 _b.H367 |
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| 100 | 1 | _aHastings, Gerard. | |
| 245 | 1 | 4 |
_aThe marketing matrix : _bhow the corporation gets its power and how we can reclaim it / _cGerard Hastings. |
| 260 |
_aNew York, NY : _bRoutledge, _c2013. |
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| 300 |
_axviii, 203 p. : _bill. ; _c24 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aConsumption (Economics) | |
| 650 | 0 | _aConsumer behavior. | |
| 650 | 0 | _aManipulative behavior. | |
| 907 |
_a.b15743950 _b2019-11-12 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.13.H367 |
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| 914 | _avtls003541814 | ||
| 990 | _azsz | ||
| 991 | _aFakulti Ekonomi dan Pengurusan | ||
| 998 |
_at _b2013-09-10 _cm _da _feng _gnyu _y0 _z.b15743950 |
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| 999 |
_c554579 _d554579 |
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