000 01508nam a22003254a 4500
005 20250930134753.0
008 130731s2012 njua b 001 0 eng
020 _a9781118299296 (cloth)
_cRM65.95
020 _a1118299299 (cloth)
039 9 _a201312121225
_bhayat
_c201311251642
_dbaiti
_c201311121229
_drahah
_y07-31-2013
_zrahah
040 _aDLC
_beng
_cDLC
_dYDX
_dBTCTA
_dBDX
_dUKMGB
_dYDXCP
_dBWX
_dDLC
_cUKM
090 _aHF5415.F458
090 _aHF5415
_b.F458
100 1 _aFernandez, Phil ,
_d1960-
245 1 0 _aRevenue disruption :
_bgame-changing sales and marketing strategies to accelerate growth /
_cPhil Fernandez.
260 _aHoboken, N. J. :
_bWiley,
_cc2012.
300 _axv, 224 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. 211-217) and index.
505 0 _aIt's the buyer, stupid -- The selling cry of the lonely hunter -- Before and after mad men : a brief history of marketing -- Demand generation emerges.
650 0 _aMarketing.
_960389
650 0 _aPurchasing.
907 _a.b15694215
_b2019-11-12
_c2019-11-12
942 _c01
_n0
_kHF5415.F458
914 _avtls003536338
990 _abaiti
991 _aFakulti Ekonomi dan Pengurusan
998 _at
_b2013-05-07
_cm
_da
_feng
_gnju
_y0
_z.b15694215
999 _c552037
_d552037