| 000 | 02701nam a22004454a 4500 | ||
|---|---|---|---|
| 005 | 20250918192355.0 | ||
| 008 | 130731s2012 njua b 001 0 eng | ||
| 020 |
_a9781118065716 (hbk.) _cRM198.19 |
||
| 020 | _a1118065719 | ||
| 039 | 9 |
_a201311291705 _brosli _c201311120944 _drahah _y07-31-2013 _zrahah |
|
| 040 |
_aDLC _beng _cDLC _dYDX _dYDXCP _dBDX _dE7B _dOCLCQ _dDLC _dUKM |
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| 043 | _an-us--- | ||
| 090 | _aHG181.E38 2012 | ||
| 090 |
_aHG181 _b.E38 2012 |
||
| 100 | 1 |
_aEhrlich, Evelyn, _d1950- |
|
| 245 | 1 | 4 |
_aThe financial services marketing handbook : _btactics and techniques that produce results / _cEvelyn Ehrlich and Duke Fanelli. |
| 250 | _a2nd ed. | ||
| 260 |
_aHoboken, N.J. : _bBloomberg Press, _c2012. |
||
| 300 |
_axi, 196 p. : _bill. ; _c26 cm. |
||
| 490 | 1 | _aBloomberg financial series | |
| 500 | _aSeries data from the jacket. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 |
_a'The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity--without straining budgets. The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals the information they need to stretch more value from each marketing dollar.The Second Edition includes updated case studies and charts. This new edition looks at important topics in the industry such as: Real time monitoring of conversations (e.g., Twitter and Facebook) and the impact on branding and positioning; New info on landing pages, e-mail success factors; Behavioral economics to psychology of money and budgeting'-- _cProvided by publisher. |
||
| 650 | 0 |
_aFinancial services industry _zUnited States _xMarketing. |
|
| 650 | 0 |
_aFinancial planners _xMarketing. |
|
| 650 | 0 | _aCustomer relations. | |
| 650 | 0 |
_aFinancial services industry _xComputer network resources. |
|
| 700 | 1 |
_aFanelli, Duke, _d1954- |
|
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1208/2011041422-b.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1117/2011041422-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1117/2011041422-t.html |
| 907 |
_a.b15694008 _b2019-11-12 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHG181.E38 2012 |
||
| 914 | _avtls003536315 | ||
| 990 | _ark4 | ||
| 991 | _aFakulti Ekonomi & Pengurusan | ||
| 998 |
_at _b2013-05-07 _cm _da _feng _gnju _y0 _z.b15694008 |
||
| 999 |
_c552016 _d552016 |
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