000 01237nam a2200325 a 4500
005 20250918192331.0
008 130729s2013 ohua 001 0 eng
020 _a9781111573232 (hbk.)
_cRM267.71
020 _a1111573239 (hbk.)
039 9 _a201309230959
_bzabidah
_c201308281218
_drahah
_y07-29-2013
_zrahah
040 _aSISPL
_cSISPL
_dBTCTA
_dUKM
090 _aHF5801.K378
090 _aHF5801
_b.K378
100 1 _aKaser, Ken.
245 0 0 _aAdvertising & sales promotion /
_cKen Kaser.
246 3 _aAdvertising and sales promotion.
260 _aMason, Ohio :
_bSouth-Western, Cengage Learning,
_c2013.
300 _axix, 461 p. :
_bcol. ill. ;
_c29 cm.
500 _aIncludes index.
650 0 _aAdvertising.
650 0 _aSales promotion.
907 _a.b15688501
_b2019-11-12
_c2019-11-12
942 _c01
_n0
_kHF5801.K378
914 _avtls003535692
990 _aza
991 _aFakulti Ekonomi & Pengurusan
998 _at
_b2013-03-07
_cm
_da
_feng
_gohu
_y0
_z.b15688501
999 _c551474
_d551474