000 02073nam a2200397Ia 4500
005 20250918191422.0
008 130610s2012 nyua b 001 0 eng d
020 _a9781441191946 (pbk.)
020 _a1441191941 (pbk.)
020 _a9781441170002
_cRM335.92
020 _a1441170006
039 9 _a201403121658
_bzaina
_c201402251522
_drosli
_c201402240904
_dhamudah
_y06-10-2013
_zhamudah
040 _aTXX
_cTXX
_dOCLCO
_dBTCTA
_dYDXCP
_dUKMGB
_dCFI
_dCDX
_dYNK
_dOUN
_dUKM
090 _aHF5823.A326
090 _aHF5823
_b.A326
245 0 0 _aAdvertising and reality :
_ba global study of representation and content /
_cedited by Amir Hetsroni.
260 _aNew York :
_bContinuum International Publishing Group,
_c2012.
300 _avi, 277 p. :
_bill. ;
_c23 cm.
504 _aIncludes bibliographical references and index.
520 _a'An extensive study of the ways in which we are represented in advertising. Leading scholars from different countries, who specialise in marketing communication and media studies, review and analyse different forms of advertising and give a truly cross-cultural view of the issues at hand. This edited collection contains a wide-ranging discussion of advertising's relationship to sexuality, violence, family activities, gender roles, vocations, minorities' roles, periodical reconstruction and more.' --From back cover.
650 0 _aAdvertising
_xMoral and ethical aspects.
650 0 _aAdvertising
_xPsychological aspects.
650 0 _aAdvertising
_xReligious aspects.
650 0 _aSex in advertising.
650 0 _aOlder people in advertising.
650 0 _aMass media
_xSocial aspects.
700 1 _aHetsroni, Amir.
907 _a.b15654485
_b2019-11-12
_c2019-11-12
942 _c01
_n0
_kHF5823.A326
914 _avtls003531976
990 _ark4
991 _aFakulti Sains Sosial dan Kemanusiaan
998 _at
_b2013-10-06
_cm
_da
_feng
_gnyu
_y0
_z.b15654485
999 _c548172
_d548172