000 02142nam a22003014a 4500
005 20250918162137.0
008 120522s2011 enka b 001 0 eng
020 _a9780230284876
_cRM125.32
020 _a0230284876 (hbk)
039 9 _a201209211153
_bbaiti
_y05-22-2012
_zfarid
090 _aHD30.28.G54
090 _aHD30.28
_b.G54
100 1 _aGimbert, Xavier.
245 1 0 _aThink strategically /
_cXavier Gimbert.
260 _aHoundmills, Basingstoke, Hampshire ;
_aNew York :
_bPalgrave MacMillan,
_c2011.
300 _axi, 210 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references and index.
505 8 _aMachine generated contents note: -- Introduction -- Strategic Management -- Strategic Levels and Processes -- Key Strategic Concepts -- Competitive Advantage and Strategy -- Macro-environment -- PEST Analysis, Types of Environment and Scenarios -- Industry -- Levels and Definitions -- Industry (II) -- Micro, Strategy, Strategic Dimensions and Groups -- Market -- Segments, Key Success Factors and Minimum Success Factors -- Resources and Capabilities -- Key Result Areas, Core Competences -- Industry Value Chain -- Distributing and Changing Value -- Company Value Chain -- Core Activities, Strategy, Outsourcing and other Perspectives -- Globalisation and Strategy -- Strategy and Crisis -- The Strategic Core as a Management Model in the Face of Complexity -- Guide to Book Chapters through the GIB Model -- Acknowledgements -- Figures.
520 _a'If you think more strategically than your competitors, your company will win the competitive battle in the mid or long term. This book explains simply and clearly the elements, concepts, analyses and interrelationships that make up this strategic thinking, and shows how to employ it in your business or organization'--
_cProvided by publisher.
650 0 _aStrategic planning.
907 _a.b15374932
_b2019-11-12
_c2019-11-12
942 _c01
_n0
_kHD30.28.G54
914 _avtls003502101
990 _abaiti
991 _aFakulti Ekonomi dan Pengurusan - FEP
998 _at
_b2012-09-05
_cm
_da
_feng
_genk
_y0
_z.b15374932
999 _c521146
_d521146