000			02881cam a22003134a 4500
005			20250918162053.0
008			120517s2012 caua bi 001 0 eng
020			_a9781412992503 (pbk. : acid-free paper) _cRM86.70
020			_a1412992508 (pbk. : acid-free paper)
039		9	_a201206071155 _bariff _c201205231205 _drahah _y05-17-2012 _zrasyilla
040			_aUKM
090			_aHF5718.3.C35
090			_aHF5718.3 _b.C35
100	1		_aCanavor, Natalie, _d1942-
245	1	0	_aBusiness writing in the digital age / _cNatalie Canavor.
260			_aThousand Oaks, Calif. : _bSAGE, _c2012.
300			_axiii, 303 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_a1. Business writing in the digital age-- and you -- 2. Writing strategically --- 3. Putting strategic ideas to work -- 4. Good sentences, the right words: the heart of good writing -- 5. The whole picture: pulling your best message together -- 6. E-mail: your everyday chance to build a professional image -- 7. Letters: they still count -- 8. Writing to persuade part 1: the tools and techniques -- 9. Writing to persuade part 2: creating business documents -- 10. Writing for websites and the wired world -- 11. Business meets the interactive world: blogging, social media and micromedia -- 12. Presenting yourself: rum and elevator speeches.
520			_a'Business Writing for the Digital Age: A Student's Guide can be used as a core or supplementary text for business writing courses and across the Business and Management curriculum as a student aid to better writing. The text instructs business students how to write for the 21st century business environment in the style it demands: clearly, concisely, powerfully, and with individuality. It also addresses explicitly the digital realm of email, social networking, and social media strategies. The text gives writing teachers a complete structure for teaching business writing that they can adapt to their own preferences. It is also useful for professors who teach general business subjects and recognize a need to help their students write better--a need that is almost universally acknowledged. To serve these dual purposes, the book offers a flexible resource. Its lessons can be taught progressively, drawing on the assignments and discussion questions included. Or, teachers can choose to spend little class time explicitly on writing and instead, assign the book as independent study and evaluate writing progress as a component of regular assigned projects'-- _cProvided by publisher.
650		0	_aBusiness writing.
650		0	_aBusiness communication.
907			_a.b15366509 _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kHF5718.3.C35
914			_avtls003501124
991			_aFakulti Ekonomi dan Perniagaan
998			_at _b2012-04-05 _cm _da _feng _gcau _y0 _z.b15366509
999			_c520356 _d520356