| 000 | 01081cam a2200277 a 4500 | ||
|---|---|---|---|
| 005 | 20250918162052.0 | ||
| 008 | 120517s2012 cau b 000 0 eng | ||
| 020 |
_a9781412995146 (pbk. : acid-free paper) _cRM90.00 |
||
| 039 | 9 |
_a201206071237 _bariff _c201205231202 _drahah _y05-17-2012 _zrasyilla |
|
| 040 | _aUKM | ||
| 090 | _aHF5415.S238 | ||
| 090 |
_aHF5415 _b.S238 |
||
| 245 | 0 | 0 | _aSage brief guide to marketing ethics. |
| 260 |
_aLos Angeles : _bSAGE, _c2012. |
||
| 300 |
_aviii, 218 p. ; _c23 cm. |
||
| 500 | _a'Consumer rights, product liability, ethical issues in pricing, cross-cultural consumer marketing, green marketing, cause-related marketing, marketing to children, and more'--Cover. | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aMarketing _xMoral and ethical aspects. |
|
| 650 | 0 | _aBusiness ethics. | |
| 907 |
_a.b15366467 _b2019-11-12 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.S238 |
||
| 914 | _avtls003501119 | ||
| 991 | _aFakulti Ekonomi dan Perniagaan | ||
| 998 |
_at _b2012-04-05 _cm _da _feng _gcau _y0 _z.b15366467 |
||
| 999 |
_c520352 _d520352 |
||