000			02105nam a2200337 a 4500
005			20250918162027.0
008			120515s2010 enka b 001 0 eng
020			_a9780230222410 ( pbk) _cRM89.84
020			_a9780230222403 ( hbk )
039		9	_a201209041607 _bbaiti _c201208150937 _dfarid _y05-15-2012 _zfarid
040			_aUKM
090			_aHF5826.5.M37
090			_aHF5826.5 _b.M37
100	1		_aMcStay, Andrew, _d1975-
245	1	0	_aDigital advertising / _cAndrew McStay.
260			_aNew York, NY : _bPalgrave MacMillan, _c2010.
300			_aviii, 274 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	8		_aMachine generated contents note: IntroductionThe History and Business Environment of Digital AdvertisingForms and Content: Beyond the Pop-upThe Business Practice and Cultural Contours of Dataveillance Conceiving User Approaches to Digital Advertising Policy and Regulation Creativity, Science and the New Consumer Conclusions, Ethics and Future Directions IntroductionThe History and Business Environment of Digital AdvertisingForms and Content: Beyond the Pop-upThe Business Practice and Cultural Contours of Dataveillance Conceiving User Approaches to Digital Advertising Policy and Regulation Creativity, Science and the New Consumer Conclusions, Ethics and Future Directions.
520			_a'Digital media offer exciting potential for advertising and marketing. This text looks at the cultural, commercial and creative practices of advertising in these environments. Combining industry and critical perspectives, it analyses key theory, concepts and trends in the field. This is ideal reading for students of Media Studies and Advertising'--Provided by publisher.
650		0	_aAdvertising media planning.
650		0	_aAdvertising.
650		0	_aDigital media.
907			_a.b15362048 _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kHF5826.5.M37
914			_avtls003500585
990			_abaiti
991			_aFakulti Ekonomi dan Pengurusan - FEP
998			_at _b2012-02-05 _cm _da _feng _genk _y0 _z.b15362048
999			_c519912 _d519912