| 000 | 01487nam a22003138a 4500 | ||
|---|---|---|---|
| 005 | 20250918162026.0 | ||
| 008 | 120515s2011 enka i 001 0 eng | ||
| 020 |
_a9780230247819 (alk. paper) _cRM147.15 |
||
| 039 | 9 |
_a201209041601 _bbaiti _c201206251636 _dbaiti _y05-15-2012 _zfarid |
|
| 040 | _aUKM | ||
| 090 | _aHF5415.5.S533 | ||
| 090 |
_aHF5415.5 _b.S533 |
||
| 100 | 1 |
_aShaw, Colin, _d1958- |
|
| 245 | 1 | 0 |
_aCustomer experience : _bfuture trends and insights / _cColin Shaw, Qaalfa Dibeehi, Steven Walden. |
| 260 |
_aHoundmills, Basingstoke Hampshire ; _aNew York : _bPalgrave MacMillan, _c2011. |
||
| 300 |
_axvii,199 p.: _bill. _c23 cm. |
||
| 500 | _aIncludes index. | ||
| 505 | 0 | _aExperience psychology : the new field and the end of the marketing 4Ps -- Experience psychology research -- Community marketing -- Social media : the birth of new channels to market -- The human social experience -- What drives or destroys a social experience -- The brain's experience-opening the black box -- A neuroexperience safari-approaching the tipping point -- The black box in action -- And so in summary--. | |
| 650 | 0 |
_aCustomer relations _xManagement. |
|
| 700 | 1 | _aDibeehi, Qaalfa. | |
| 700 | 1 | _aWalden, Steven. | |
| 907 |
_a.b15362000 _b2019-11-12 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.5.S533 |
||
| 914 | _avtls003500581 | ||
| 990 | _abaiti | ||
| 991 | _aFakulti Ekonomi dan Pengurusan - FEP | ||
| 998 |
_at _b2012-02-05 _cm _da _feng _genk _y0 _z.b15362000 |
||
| 999 |
_c519908 _d519908 |
||