000			02572nam a2200361 a 4500
005			20250918151542.0
008			120328s2011 mau b 001 0 eng
020			_a9781444336344 (hbk.) _cRM334.84
039		9	_a201207271452 _bzabidah _c201207051835 _dzaina _c201206141100 _drahah _y03-28-2012 _zrahah
040			_dUKM
090			_aHD60.H356
090			_aHD60 _b.H356
245	0	4	_aThe handbook of communication and corporate social responsibility / _cedited by 鶩nd Ihlen, Jennifer Bartlett, and Steve May.
260			_aMalden, MA : _bWiley-Blackwell, _c2011.
300			_axxi, 585 p. ; _c26 cm.
490	0		_aHandbooks in communication and media
504			_aIncludes bibliographical references and index.
520			_a'This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literature Demonstrates the relevance of effective CSR communication for the management of organizations The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management'-- _cProvided by publisher.
520			_a'While there is a huge amount of literature on corporate social responsibility (CSR), there is relatively little advice to be found regarding how CSR should be communicated. This book represents the definitive research collection for CSR communication, taking stock of the existing recommendations and demonstrating how the communication disciplines can make contributions to central research gaps in the CSR literature. Contributions from leading scholars in public relations, organizational communication, reputation management, marketing and management show how theories of discourse, internal communication, cognitive psychology, reputation and rhetoric enrich our understanding of CSR communication and how this influences the way organizations should be managed'-- _cProvided by publisher.
650		0	_aSocial responsibility of business.
650		0	_aMass media and business.
650		0	_aBusiness communication.
700	1		_aIhlen, 鶩nd.
700	1		_aBartlett, Jennifer.
700	1		_aMay, Steve _q(Steve Kent), _d1961-
907			_a.b15302647 _b2021-05-28 _c2019-11-12
942			_c01 _n0 _kHD60.H356
914			_avtls003494152
990			_azsz
991			_aFakulti Sains Sosial dan Kemanusiaan
998			_at _b2012-02-03 _cm _da _feng _gmau _y0 _z.b15302647
999			_c514130 _d514130