000			03183nam a2200301Ia 4500
005			20250930132824.0
006			m d
007			cr un|||||||||
008			111223s2010 enka o 000 0 eng d
020			_a9780857244765 (electronic bk.)
039		9	_a201112231847 _bruzita _y12-23-2011 _zruzita
090			_aHF5415.2 _b.R48 2010
245	0	0	_aReview of marketing research. _nVol. 7 _h[electronic resource] / _cedited by Naresh K. Malhotra.
260			_aBingley, U.K. : _bEmerald, _c2010.
300			_a1 online resource (xxviii, 296 p.) : _bill.
490	0		_aReview of marketing research, _x1548-6435
505	0		_aA backward glance of who and what marketing scholars have been researching, 1977-2002 / John B. Ford, Douglas West, Vincent P. Magnini, Michael S. LaTour, Michael J. Polonsky -- Dynamic strategic goal setting : theory and initial evidence / Mark B. Houston, S. Ratneshwar, Lisa Ricci, Alan J. Malter -- Internet channel conflict : problems and solutions / Eric T. Anderson, Duncan Simester, Florian Zettelmeyer -- Referral equity and referral management : the supplier firm's perspective / Mahima Hada, Rajdeep Grewal, Gary L. Lilien -- A critical review of question-behavior effect research / Utpal M. Dholakia -- Consumer cognitive complexity and the dimensionality of multidimensional scaling configurations / Naresh K. Malhotra, Arun K. Jain, Ashutosh Patil, Christian Pinson, Lan Wu -- Structural modeling of heterogeneous data with partial least squares / Edward E. Rigdon, Christian M. Ringle, Marko Sarstedt.
520			_aThis volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from literatures across the disciplines of marketing, management and psychology in an integrative manner. It substantially aids efforts to understand, model, and make predictions about both the firm and the consumer and provide fertile areas for future research. Topics examined in details include: a significant content analysis of publications in all the top marketing journals over an extended period of 25 years revealing the leading authors, institutions and topics; an integrative conceptualization of how firms set and alter strategic goals; the problems that firms confront when introducing an Internet channel; referral equity that captures the net effect of all referrals for a supplier firm in the market; research on the question-behavior effect (QBE), the phenomenon that asking questions influences respondents' behavior; techniques for modelling heterogeneous data in partial least squares (PLS).
650		0	_aMarketing research. _960390
650		0	_aResearch, Industrial.
700	1		_aMalhotra, Naresh K.
856	4	0	_uhttps://eresourcesptsl.ukm.remotexs.co/login?url=http://www.emeraldinsight.com/1548-6435/7
907			_a.b15219896 _b2022-04-06 _c2019-11-12
942			_n0 _kHF5415.2 .R48 2010
914			_avtls003485416
998			_ae _b2011-10-12 _cm _dz _feng _genk _y0 _z.b15219896
999			_c506091 _d506091