000			01368ngm a2200301 a 4500
005			20250918145606.0
007			vd cvaizn
008			111116s2002 flu026 s00 vleng d
020			_cRM408.31
039		9	_a201112292028 _bnorsiah _c201112291312 _drosma _c201112291310 _drosma _y11-16-2011 _zfakrul
040			_aUKM
090			_advd HF5823 _b.P759
245	0	0	_aPsychology of advertising _h[videorecording] : _ba new century / _cproduced & directed, Phil Rutsohn.
260			_aFlorida : _bD.E. visuals, _c[2002]
300			_a1 videodisc (26 min.) : _bsd., col. ; _c4 3/4 in.
520			_aDiscusses the psychology behind the buying motive and incorporates that understanding into advertisments. Includes psycho-sociological issues with examples drawn from television ads, print ads, and computer ads on the Internet. Also discusses the interrelationship between the physical components and the message communicated by an advertisement.
538			_aDVD format
650		0	_aAdvertising.
650		0	_aAdvertising _xPsychological aspects.
700	1		_aRutsohn, Phil, _eproduction, _edirection
907			_a.b1519565x _b2021-05-28 _c2019-11-12
942			_c5 _n0 _kdvd HF5823 .P759
914			_avtls003482872
990			_armh
991			_aFakulti Sains Sosial & Kemanusiaan
998			_at _b2011-03-11 _cm _dg _feng _gflu _y0 _z.b1519565x
999			_c503777 _d503777