000 01312ngm a2200337 a 4500
005 20250918145528.0
007 vd cvaizz
008 111102s2009 at 027 s00 vleng d
020 _aRM 539.32
039 9 _a201111211015
_brosma
_y11-02-2011
_zfakrul
040 _aUKM
090 _advd G155.A8
_bC664
245 0 0 _aCompetitive marketing in tourism [videorecording] /
_cVideo Education Australasia
260 _aBendigo, Vic. :
_bVideo Education Australasia,
_c2009
300 _a1 videodisc (27 min.) :
_bsd., col., ;
_c4 3/4 in.
508 _aExecutive producer, Simon Garner
511 0 _aVoice over : Adam Mattaliano
520 _aA case study of Mt Hotham resort in the Victorian Alps as an illustration of how branding and marketing influences the way people make tourism decisions
546 _aSubtitle available in English
650 0 _aTourism
_xMarketing
_zAustralia
_zAlpine regions (Vic.)
650 0 _aInterpersonal relations
650 0 _aHospitality industry
_xEmployees.
710 2 _aVideo Education Australasia
907 _a.b15188887
_b2021-05-28
_c2019-11-12
942 _c5
_n0
_kdvd G155.A8 C664
914 _avtls003482176
990 _armh
991 _aFakulti Sains Sosial & Kemanusiaan
998 _at
_b2011-02-11
_cm
_dg
_feng
_gat
_y0
_z.b15188887
999 _c503103
_d503103