000 01528nam a2200337 a 4500
005 20250918143712.0
008 110725s2011 paua b 001 0 eng
020 _a9781615208296
_cRM553.32
039 9 _a201110171556
_bzaina
_c201107291750
_dzaina
_y07-25-2011
_zfarid
040 _aUKM
090 _aHD30.2.K5565
090 _aHD30.2
_b.K5565
245 0 0 _aKnowledge management for process, organizational and marketing innovation :
_btools and methods /
_cEmma O'Brien, Seamus Clifford, Mark Southern, [editors].
260 _aHershey, PA :
_bInformation Science Reference,
_c2011.
300 _axviii, 287 p. :
_bill. ;
_c29 cm.
504 _aIncludes bibliographical references and index.
520 _a'This book outlines different tools and technologies that can be applied depending on the type of innovation an organization desires, providing concrete advice on the different types of innovation, situations in which innovation may be useful and the role of knowledge and different tools and technologies to support it'--Provided by publisher.
650 0 _aKnowledge management.
650 0 _aDiffusion of innovations.
650 0 _aNew products.
700 1 _aO'Brien, Emma.
700 1 _aClifford, Seamus.
700 1 _aSouthern, Mark,
_d1967-
907 _a.b15109008
_b2021-05-28
_c2019-11-12
942 _c01
_n0
_kHD30.2.K5565
914 _avtls003473611
990 _azsz
991 _aFakulti Ekonomi dan Perniagaan
998 _at
_b2011-12-07
_cm
_da
_feng
_gpau
_y0
_z.b15109008
999 _c495256
_d495256