| 000 | 01275nam a2200373 a 4500 | ||
|---|---|---|---|
| 005 | 20250930131924.0 | ||
| 008 | 110503s2010 enka b 001 0 eng | ||
| 020 |
_a9780415778992 (hbk.) _cRM242.06 |
||
| 020 | _a0415778999 (hbk.) | ||
| 020 | _a9780415779005 (pbk.) | ||
| 020 | _a0415779006 (pbk.) | ||
| 039 | 9 |
_a201108051504 _bzaina _c201108051504 _dzaina _c201107201532 _didah _c201105031454 _didah _y05-03-2011 _zidah |
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| 090 | _aHF5415.13.M668 2010 | ||
| 090 |
_aHF5415.13 _b.M668 2010 |
||
| 100 | 1 |
_aMoore, Karl, _d1955- |
|
| 245 | 1 | 0 |
_aMarketing : _bthe basics / _cKarl Moore and Niketh Pareek. |
| 250 | _a2nd ed. | ||
| 260 |
_aAbingdon, Oxon : _bRoutledge, _c2010. |
||
| 300 |
_a240 p. : _bill. ; _c21 cm. |
||
| 490 | 0 | _aThe basics | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing research. _960390 |
|
| 650 | 0 |
_aConsumer behavior _xResearch. |
|
| 650 | 0 |
_aExport marketing _xManagement. |
|
| 700 | 1 | _aPareek, Niketh. | |
| 907 |
_a.b15026851 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.13.M668 2010 |
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| 914 | _avtls003464970 | ||
| 990 | _azsz | ||
| 991 | _aFakulti Ekonomi dan Pengurusan | ||
| 998 |
_at _b2011-03-05 _cm _da _feng _genk _y0 _z.b15026851 |
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| 999 |
_c487400 _d487400 |
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