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|---|---|---|---|
| 005 | 20250930131223.0 | ||
| 006 | m d | ||
| 007 | cr nn 008maaau | ||
| 008 | 101220s2009 gw j eng d | ||
| 020 | _a9783834984609 (electronic bk.) | ||
| 035 | _a(Springer)978-3-8349-2123-9 | ||
| 039 | 9 |
_y12-20-2010 _zmuhaimin |
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| 040 | _aUKM | ||
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_aHF5415.3 _b.W544 2009 |
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_a658.8343 _222 |
| 090 |
_aHF5415.3 _b.W645 2009 |
||
| 100 | 1 | _aWiegandt, Philipp. | |
| 245 | 1 | 0 |
_aValue creation of firm-established brand communities _h[electronic resource] / _cby Philipp Wiegandt. |
| 260 |
_aWiesbaden : _bGabler Verlag / GWV Fachverlage GmbH, Wiesbaden, _c2009. |
||
| 300 |
_axvii, 211 p. : _bill., digital ; _c24 cm. |
||
| 650 | 0 | _aBrand loyalty. | |
| 650 | 0 |
_aConsumer behavior _xSocial aspects. |
|
| 650 | 0 |
_aOnline social networks _xEconomic aspects. |
|
| 650 | 1 | _aEconomics/Management Science. | |
| 650 | 2 |
_aMarketing. _960389 |
|
| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer eBooks | |
| 856 | 4 | 0 | _uhttps://eresourcesptsl.ukm.remotexs.co/login?url=http://dx.doi.org/10.1007/978-3-8349-8460-9 |
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_a.b14867151 _b2024-06-11 _c2019-11-12 |
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_c01 _n0 _kHF5415.3 .W645 2009 |
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