000			02060cam a22003854a 4500
005			20250930130733.0
008			100614s2009 nyu bi 001 0 eng
010			_a2009-281041
020			_a9780307450388 (hbk.)
020			_a0307450384 (hbk.)
039		9	_a201010211458 _bariff _c201006160953 _drahah _y06-14-2010 _zrahah
040			_aUKM
090			_aHF5415.332.W66 B735
090			_aHF5415.332.W66 _bB735 2009
100	1		_aBrennan, Bridget
245	1	0	_aWhy she buys : _bthe new strategy for reaching the world's most powerful consumers / _cBridget Brennan
250			_a1st ed.
260			_aNew York : _bCrown Business, _c2009
300			_aviii, 322 p. ; _c25 cm.
504			_aIncludes bibliographical references and index
505	0	0	_tWomen are females first and consumers second -- _tWomen are the mother lode : what they didn't teach you in business school -- _tGetting to know the locals : a tour of the genders -- _tThe five global trends driving female consumers -- _tPink is not a strategy : creating products with a female focus -- _tMarketing to women : the difference between sex appeal and gender appeal -- _tThe last three feet : fundamentals of selling to women -- _tWe have seen the future, and it is female : applying the knowledge to your business -- _tThe X to Y mencyclopedia : bridging the gender gap, one word at a time.
650		0	_aWomen consumers
650		0	_aConsumer behavior
650		0	_aMarketing _960389
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0917/2009281041-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0917/2009281041-d.html
856	4	1	_3Sample text _uhttp://www.loc.gov/catdir/enhancements/fy0917/2009281041-s.html
907			_a.b1472523x _b2021-05-28 _c2019-11-12
942			_c01 _n0 _kHF5415.332.W66 B735
914			_avtls003433344
991			_aPusat Pengajian Psikologi & Pembangunan Manusia
998			_at _b2010-01-06 _cm _da _feng _gnyu _y0 _z.b1472523x
999			_c464054 _d464054