000			01635ngm a2200349 a 4500
005			20250930125944.0
007			vd cvaizu
008			090902s2007 ilu023 g s 0vleng d
020			_a1557408351 _cRM 348.48
039		9	_a200910011300 _brosma _c200909021234 _dhendon _c200909021001 _dfakrul _y09-02-2009 _zfakrul
040			_aUKM
090			_advd HF5415.32 _b.H69
245	0	0	_aHow consumers decide _h[videorecording] : _bfeelings and the hidden mind / _cLearning Seed ; writer and executive producer, Jeffrey Schrank
260			_aLake Zurich, IL : _bLearning Seed, _c2007
300			_a1 videodisc (23 min.) : _bsd., col. with b&w sequences ; _c4 3/4 in
500			_aTitle from title screen
520			_aShows how advertisers and marketers use their understanding of human's decision making processes to persuade us to buy their products. Discusses the role of logic and emotions in decision-making and examines the part played by the subconscious. Looks at heuristics or'rules of thumb' that consumers use to make decisions easier and evaluates the role of brand names and images in consumer judgments
538			_aDVD Format
546			_aWith English subtitle
650		0	_aConsumer behavior
650		0	_aDecision making _959541
650		0	_aMarketing _xPsychological aspects
700	1		_aSchrank, Jeffrey
710	2		_aLearning Seed Company
907			_a.b14582405 _b2021-05-28 _c2019-11-12
942			_c5 _n0 _kdvd HF5415.32 .H69
914			_avtls003418384
990			_armh
991			_aFakulti Sains Sosial & Kemanusiaan
998			_at _b2009-02-09 _cm _dg _feng _gilu _y0 _z.b14582405
999			_c450206 _d450206