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| 005 | 20250930125753.0 | ||
| 008 | 090710s2009 enk b 001 0 eng | ||
| 020 | _a9780415448925 (hbk.) | ||
| 020 | _a9780415448932 (pbk.) | ||
| 039 | 9 |
_a201004201248 _bzaina _c201004051703 _dsanusi _c200907101518 _dsanusi _y07-10-2009 _zsanusi |
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| 090 | _aHF5415.B776 | ||
| 090 |
_aHF5415 _b.B776 |
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| 100 | 1 |
_aBurton, Dawn, _d1961- |
|
| 245 | 1 | 0 |
_aCross-cultural marketing : _btheory, practice and relevance / _cDawn Burton |
| 260 |
_aMilton Park, Abingdon, Oxon : _bRoutledge, _c2009 |
||
| 300 |
_a319 p. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aMarketing _960389 |
|
| 650 | 0 | _aMulticulturalism | |
| 650 | 0 | _aMinority consumers | |
| 907 |
_a.b1454328x _b2020-10-15 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.B776 |
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| 914 | _avtls003414213 | ||
| 990 | _azsz | ||
| 991 | _aFakulti Sains Sosial dan Kemanusiaan | ||
| 998 |
_at _b2009-10-07 _cm _da _feng _genk _y0 _z.b1454328x |
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| 999 |
_c446518 _d446518 |
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