| 000 | 01214nam a2200337 a 4500 | ||
|---|---|---|---|
| 005 | 20250918001305.0 | ||
| 008 | 081223s2008 gw a b 000 0 eng | ||
| 020 |
_a9783639061000 _cRM483.30 |
||
| 039 | 9 |
_a200907161515 _blaili _c200907091841 _dhayat _c200907091837 _dhayat _c200907061038 _drasyilla _y12-23-2008 _zsanusi |
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| 040 | _dUKM | ||
| 090 | _aHF5822.R86 | ||
| 090 |
_aHF5822 _b.R86 |
||
| 100 | 1 | _aRun, Ernest Cyril de | |
| 245 | 1 | 0 |
_aTargeted advertising unintended effects / _cErnest Cyril de Run |
| 260 |
_aSaarbrucken, Germany : _bVDM Verlag Dr. Muller, _c2008 |
||
| 300 |
_a125 p. : _bill. ; _c22 cm. |
||
| 504 | _aReferences : p. 91-115 | ||
| 650 | 0 |
_aAdvertising _xPsychological aspects |
|
| 650 | 0 |
_aEthnicity _xPsychological aspects |
|
| 650 | 0 |
_aAdvertising _xSocial aspects |
|
| 650 | 0 | _aMinorities in advertising | |
| 650 | 0 | _aMarket segmentation | |
| 650 | 0 |
_aMinority consumers _xAttitudes |
|
| 907 |
_a.b14318386 _b2020-10-15 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5822.R86 |
||
| 914 | _avtls003390489 | ||
| 990 | _ahg/nms | ||
| 991 | _aProgram Ekonomi Industri & Fizikal/Ekonomi Monetary & Antarabangsa | ||
| 998 |
_at _b2008-10-12 _cm _da _feng _ggw _y0 _z.b14318386 |
||
| 999 |
_c426739 _d426739 |
||