| 000 | 01231nam a2200337 a 4500 | ||
|---|---|---|---|
| 005 | 20250914160812.0 | ||
| 008 | 070618s2007 maua 001 0 eng | ||
| 020 |
_a0073101265 (hbk.) _cRM504.65 |
||
| 020 | _a9780073101262 (hbk.) | ||
| 039 | 9 |
_a201408060833 _blatihan _c200709241600 _dbedah _c200709241558 _dbedah _c200708301543 _dmazarita _y06-18-2007 _zfarid |
|
| 090 | _aHF5823.B387 2007 | ||
| 090 |
_aHF5823 _b.B387 2007 |
||
| 100 | 1 |
_aBelch, George E. _q(George Eugene) |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch |
| 250 | _a7th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill/Irwin, _c2007 |
||
| 300 |
_a820 p. : _bill. ; _c25 cm. |
||
| 500 | _aIncludes index | ||
| 526 | _aBUku bacaan asas fakulti | ||
| 650 | 0 | _aAdvertising | |
| 650 | 0 | _aSales promotion | |
| 650 | 0 | _aCommunication in marketing | |
| 700 | 1 | _aBelch, Michael A. | |
| 907 |
_a.b13950459 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5823.B387 2007 |
||
| 914 | _avtls003351341 | ||
| 990 | _aza | ||
| 991 | _aProgram Pengurusan Perniagaan/Pemasaran/ Perniagaan Antarabangsa | ||
| 998 |
_at _b2007-05-06 _cm _da _feng _gmau _y0 _z.b13950459 |
||
| 999 |
_c391780 _d391780 |
||