| 000 | 01181nam a2200313 a 4500 | ||
|---|---|---|---|
| 005 | 20250914155408.0 | ||
| 008 | 070315s2005 nyu b 001 0 eng | ||
| 020 |
_a0273687727 (pbk.) _cRM269.01 |
||
| 039 | 9 |
_a201409051537 _blatihan _c200809221614 _dzaina _c200807141555 _dmazarita _c200705071553 _dzarina _y03-15-2007 _zfarid |
|
| 090 | _aHF5415.123.F556 2005 | ||
| 090 |
_aHF5415.123 _b.F556 2005 |
||
| 100 | 1 | _aFill, Chris | |
| 245 | 1 | 0 |
_aMarketing communications : _bengagements, strategies and practice / _cChris Fill |
| 250 | _a4th ed. | ||
| 260 |
_aHarlow, England : _bPrentice Hall/Financial Times, _c2005 |
||
| 300 |
_axxxvii, 910p. : _bill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 526 | _cBuku bacaan asas fakulti | ||
| 650 | 0 | _aCommunication in marketing | |
| 650 | 0 | _aMarketing channels | |
| 650 | 0 | _aSales promotion | |
| 907 |
_a.b13880433 _b2020-10-15 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.123.F556 2005 |
||
| 914 | _avtls003343772 | ||
| 991 | _aProgram Pengajian Komunikasi Media Maklumat | ||
| 991 | _aProgram Komunikasi dan Pengurusan | ||
| 998 |
_at _b2007-02-03 _cm _da _feng _gnyu _y0 _z.b13880433 |
||
| 999 |
_c385212 _d385212 |
||