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090 _aHD69.B7
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100 1 _aGrant, John,
_d1964-
245 1 4 _aThe brand innovation manifesto :
_bhow to build brands, redefine markets, and defy conventions /
_cJohn Grant
260 _aChichester :
_bJohn Wiley & Sons,
_c2006
300 _axvii, 310 p. :
_bill. ;
_c24 cm.
650 0 _aBrand name products
_xSocial aspects
650 0 _aBrand name products
_xPsychological aspects
650 0 _aBrand name products
_xMarketing
650 0 _aLifestyles
_xEconomic aspects
650 0 _aConsumer behavior
856 4 1 _uhttp://www.loc.gov/catdir/toc/ecip068/2006005380.html
907 _a.b13820783
_b2021-05-28
_c2019-11-12
942 _c01
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914 _avtls003337055
990 _aza
991 _aProgram Pengurusan/Pemasaran/Perniagaan Antarabangsa
991 _aPerpustakaan HUKM
998 _ah
_at
_b2006-10-11
_cm
_da
_feng
_genk
_y0
_z.b13820783
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