000 01732nam a2200433 a 4500
005 20250914154241.0
008 060911s2005 maua bi 001 0 eng
020 _a1591396190 (hbk.)
_cRM105.72
020 _a9781591396192 (pbk.)
_cRM119.80
039 9 _a201701241447
_bmiza
_c201401240837
_dzabidah
_c201311180952
_dlatihan
_c201310231442
_dlan
_y09-11-2006
_zlatihan
040 _dUKM
090 _aHF5415.153.K49b 2005 9HUKM
090 _aHF5415.153
_b.K564
090 _aHF5415.153
_b.K49b 2005 9HUKM
090 _aHF5415.153
_b.K49b 2005 9
100 1 _aKim, W. Chan.
245 1 0 _aBlue ocean strategy :
_bhow to create uncontested market space and make the competition irrelevant /
_cW. Chan Kim, Renee Mauborgne.
260 _aBoston, Mass. :
_bHarvard Business School Press,
_c2005.
300 _axv, 240 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references (p. [223]-229) and index.
596 _aKoleksi sumbangan Tun (Dr.) Ahmad Sarji Abdul Hamid.
650 0 _aNew products.
650 0 _aMarket segmentation.
700 1 _aMauborgne, Renee.
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/ecip0422/2004020857.html.
907 _a.b13799885
_b2021-05-28
_c2019-11-12
942 _c6
_n0
_kHF5415.153.K49b 2005 9HUKM
914 _avtls003334773
991 _aProgram Pengurusan/ Pemasaran & Perniagaan Antarabangsa
991 _aPerpustakaan HUKM
991 _aPATMA
991 _aKoleksi Am, PDAL
991 _aFakulti Ekonomi dan Pengurusan
991 _aKoleksi Arkib
998 _a(2)d
_ah
_a(4)t
_b2006-11-09
_cm
_da
_feng
_gmau
_y0
_z.b13799885
999 _c377969
_d377969