| 000 | 01357ngm a2200361 a 4500 | ||
|---|---|---|---|
| 005 | 20250914142452.0 | ||
| 007 | vd cvaizu | ||
| 008 | 060118s1995 nyu025 g s00 v|eng d | ||
| 020 | _cRM831.27 | ||
| 039 | 9 |
_a201008021128 _brosma _c200606061514 _dnorsiah _c200606020959 _dnorliah _c200605241644 _drohana _y01-18-2006 _zzarina |
|
| 040 |
_aUKM _erda |
||
| 090 | _advd HF5823.M43 | ||
| 090 |
_advd HF5823 _b.M43 |
||
| 245 | 0 | 4 |
_aThe media mix _h[videorecording] |
| 260 |
_aNew York : _bInsight Media, _c[1995] |
||
| 300 |
_a1 videodisc (25 min.) : _bsd., col. ; _c12 cm. |
||
| 336 |
_atwo-dimensional moving image _2rdacontent |
||
| 337 |
_avideo _2rdamedia |
||
| 338 |
_avideodisc _2rdacarrier |
||
| 520 | _aThis program shows how to balance the elements of a strong campaign to serve a particular product. It discusses effective signage; message consistency; direct mail; company logos; and newspaper, radio, and television advertising | ||
| 538 | _aDVD format | ||
| 650 | 0 | _aAdvertising | |
| 650 | 0 | _aMass media and business | |
| 650 | 0 | _aMass media | |
| 710 | 2 | _aInsight Media | |
| 907 |
_a.b1365827x _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c5 _n0 _kdvd HF5823.M43 |
||
| 914 | _avtls003319727 | ||
| 990 | _asnm | ||
| 991 | _aPusat Pengajian Media dan Komunikasi | ||
| 998 |
_at _b2006-05-01 _cm _dg _feng _gnyu _y0 _z.b1365827x |
||
| 999 |
_c364510 _d364510 |
||