| 000 | 01159nam a2200313 a 4500 | ||
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| 005 | 20250914141554.0 | ||
| 008 | 021211s2004 maua b 001 0 eng | ||
| 020 |
_a0205393241 _cRM324.82 |
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| 039 | 9 |
_a200509191036 _bbedah _c200509081719 _dbedah _c200508171628 _didah _c200508171624 _didah _y08-17-2005 _zidah |
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| 090 | _aPN1990.9.A88O7 2004 | ||
| 090 | _aPN1990.9 | ||
| 100 | 1 | _aOrlik, Peter B. | |
| 245 | 1 | 0 |
_aBroadcast/cable copywriting / _cPeter B. Orlik |
| 250 | _a7th ed. | ||
| 260 |
_aBoston, MA : _bPearson/Allyn and Bacon, _c2004 |
||
| 300 |
_axiv, 514 p. : _bill. ; _c25 cm. |
||
| 500 | _a'Previous editions were published under the title'Broadcast copywriting', 4th ed., 1990 | ||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aBroadcasting _xAuthorship |
|
| 650 | 0 | _aBroadcast advertising | |
| 700 | 1 |
_aOrlik, Peter B. _tBroadcast copywriting |
|
| 907 |
_a.b1359347x _b2020-10-15 _c2019-11-12 |
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| 942 |
_c01 _n0 _kPN1990.9.A88O7 2004 |
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| 914 | _avtls003312782 | ||
| 990 | _aza | ||
| 991 | _aPusat Pengajian Komunikasi Media Massa | ||
| 998 |
_at _b2005-04-08 _cm _da _feng _gmau _y0 _z.b1359347x |
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| 999 |
_c358322 _d358322 |
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