000			01380cam a22003374a 4500
005			20250930120852.0
008			031230s2005 nyua 000 0 eng
020			_a0072864877 (alk. paper) _cRM492.45
020			_a0071111778 (international : alk. paper)
039		9	_a200509190943 _bhamzah _c200507291220 _dzarina _c200507291152 _dzarina _y07-29-2005 _zzarina
090			_aHF5415.3.P478 2005
090			_aHF5415.3
100	1		_aPeter, J. Paul.
245	1	0	_aConsumer behavior and marketing strategy / _bJ. Paul Peter, Jerry C. Olson
250			_a7th ed.
260			_aNew York : _bMcGraw-Hill, _c2005
300			_axxv, 578 p. : _bill. ; _c27 cm.
440		0	_aMcGraw-Hill/Irwin series in marketing
500			_aVarious multi-media instructional materials are available to supplement the text
650		0	_aConsumer behavior
650		0	_aMarketing _960389
700	1		_aOlson, Jerry C. _q(Jerry Corrie), _d1944-
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/mh051/2003071083.html
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh041/2003071083.html
907			_a.b13571291 _b2021-05-28 _c2019-11-12
942			_c01 _n0 _kHF5415.3.P478 2005
914			_avtls003310257
991			_aProgram Pengurusan/Pemasaran/Perniagaan Antarabangsa
998			_at _b2005-03-07 _cm _da _feng _gnyu _y0 _z.b13571291
999			_c356239 _d356239