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| 005 | 20250930120852.0 | ||
| 008 | 040809s2005 enka b 001 0 eng | ||
| 020 |
_a0273683551 (pbk.) _cRM245.18 |
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| 039 | 9 |
_a200509231956 _bhamzah _c200509161545 _dhamzah _c200507291201 _dzarina _c200507291151 _dzarina _y07-29-2005 _zzarina |
|
| 090 | _aHF5415.126.T36 2005 | ||
| 090 | _aHF5415.126 | ||
| 100 | 1 |
_aTapp, Alan _955346 |
|
| 245 | 1 | 0 |
_aPrinciples of direct and database marketing / _cAlan Tapp |
| 250 | _a3rd ed. | ||
| 260 |
_aHarlow, England : _bFinancial Times/Prentice Hall, _c2005 |
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| 300 |
_axiv, 489 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aDirect marketing | |
| 650 | 0 | _aDatabase marketing | |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/fy052/2004051223.html |
| 907 |
_a.b1357128x _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.126.T36 2005 |
||
| 914 | _avtls003310256 | ||
| 991 | _aProgram Pengurusan/Pemasaran/Perniagaan Antarabangsa | ||
| 998 |
_at _b2005-03-07 _cm _da _feng _genk _y0 _z.b1357128x |
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| 999 |
_c356238 _d356238 |
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