000			01988cam a22003018a 4500
005			20250930120836.0
008			041214s2005 nju b 001 0 eng
020			_a0131469185 _cRM522.60
039		9	_a200509011537 _bhamudah _c200508191710 _dhamzah _c200507250958 _dzarina _c200507250951 _dzarina _y07-25-2005 _zzarina
090			_aHF5415.K636 2006
090			_aHF5415
100	1		_aKotler, Philip
245	1	0	_aPrinciples of marketing / _cPhilip Kotler, Gary Armstrong
250			_a11th ed.
260			_aUpper Saddle River, NJ : _bPearson Prentice Hall, _c2005
300			_a651p. : _bill, ; _c27 cm.
504			_aIncludes bibliographical references and index
505	0		_aMarketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics
650		0	_aMarketing _960389
700	1		_aArmstrong, Gary
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip055/2004029593.html
907			_a.b13567226 _b2020-10-15 _c2019-11-12
942			_c01 _n0 _kHF5415.K636 2006
914			_avtls003309807
991			_aProgram Pengurusan/Pemasaran/Perniagaan Antarabangsa
998			_at _b2005-12-07 _cm _da _feng _gnju _y0 _z.b13567226
999			_c355846 _d355846