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| 008 | 050202s2003 xxka 000 0 eng | ||
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| 090 | _aHF5415.13.A4848 2003 | ||
| 090 | _aHF5415.13 | ||
| 100 | 1 | _aAmbler, Tim | |
| 245 | 1 | 0 |
_aMarketing and the bottom line : _bthe marketing metrics to pump up cash flow / _cTim Ambler |
| 250 | _a2nd ed. | ||
| 260 |
_aLondon : _bPrentice Hall, _c2003 |
||
| 300 |
_axiv, 320 p. : _bill. ; _c25 cm. |
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| 650 | 0 |
_aMarketing _xManagement |
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| 650 | 0 |
_aMarketing _xCost effectiveness _xMeasurement |
|
| 650 | 0 | _aCorporat benefits | |
| 907 |
_a.b1347764x _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.13.A4848 2003 |
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| 914 | _avtls003299864 | ||
| 990 | _aNY/nms | ||
| 991 | _aProgram Pengurusan/Pemasaran/Perniagaan Perniagaan | ||
| 998 |
_at _b2005-02-02 _cm _da _feng _gxxk _y0 _z.b1347764x |
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