| 000 | 00843nam a2200241 a 4500 | ||
|---|---|---|---|
| 005 | 20250914080750.0 | ||
| 008 | 981208s1987 xxu 00 eng | ||
| 020 | _a0205103332 | ||
| 040 | _aUKM | ||
| 090 |
_aHF5415 _b.K453 |
||
| 100 | 1 | _aKerin, Roger A. | |
| 245 | 1 | 0 |
_aStrategic marketing problems: _bcases and comments/ _cRoger A. Kerin, Robert A. Peterson. |
| 260 |
_aInc., Boston: _bAllyn and Bacon, _c1987. |
||
| 300 |
_a427 pages; _c 24cm. |
||
| 650 | 0 |
_aMarketing _xDecision making _xCase studies. |
|
| 650 | 0 |
_aMarketing _xManagement _xCase studies. |
|
| 700 | 1 |
_aPeterson, Robert A. _q(Robert Allen), _d1944- |
|
| 907 |
_a.b12215065 _b2023-07-07 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415 .K453 |
||
| 914 | _avtls000228603 | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxu _y0 _z.b12215065 |
||
| 999 |
_c222918 _d222918 |
||