000 01000nam a2200313 a 4500
005 20250930104126.0
008 981208s1989 xxu 00 eng
020 _a0534917445
039 9 _y08-18-1999
_zload
040 _aUKM
090 _aHF5415
_b.D64 1989
100 1 _aDommermuth, William P.
_eauthor.
245 1 0 _aPromotion:
_banalysis, creativity and strategy/
_cWilliam P. Dommermuth.
250 _aSecond edition.
260 _aBoston:
_bPWS-KENT Pub. Co.,
_c1989.
300 _a581 pages :
_bill. ;
_c24 cm.
650 0 _aMarketing.
_960389
650 0 _aMarketing
_xDecision making.
650 0 _aConsumers.
650 0 _aConsumers
_xDecision making.
650 0 _aSales promotion.
650 0 _aSales promotion
_xDecision making.
907 _a.b11898252
_b2021-09-25
_c2019-11-12
942 _c01
_n0
_kHF5415 .D64 1989
914 _avtls000196299
990 _aru
991 _aFakulti Pengurusan Perniagaan
998 _at
_b1999-05-08
_cm
_da
_feng
_gxxu
_y0
_z.b11898252
999 _c191402
_d191402