| 000 | 00949nam a2200277 a 4500 | ||
|---|---|---|---|
| 005 | 20250914064338.0 | ||
| 008 | 981208s1980 mau 00 eng d | ||
| 020 |
_a0205067220 _c12.95 |
||
| 040 | _aUKM | ||
| 090 |
_aHF5415.13 _b.P38 |
||
| 245 | 1 | 0 |
_aPerspectives on strategic marketing management / _cedited by Roger A. Kerin, Robert A. Peterson. |
| 260 |
_aBoston : _bAllyn and Bacon, _c1980. |
||
| 300 |
_axii, 493 pages : _billustrations ; _c25 cm. |
||
| 504 | _aIncludes bibliographies | ||
| 590 | _a1 | ||
| 650 | 0 |
_aMarketing management _xAddresses, essays, lectures. |
|
| 700 | 1 | _aKerin, Roger A. | |
| 700 | 1 |
_aPeterson, Robert A. _q(Robert Allen), _d1944-. |
|
| 907 |
_a.b11749568 _b2020-12-21 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.13 .P38 |
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| 914 | _avtls000181127 | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 991 | _aFakulti Ekonomi | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gmau _y0 _z.b11749568 |
||
| 999 |
_c176574 _d176574 |
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